Louis Vuitton Assessment References

Blog post writing referencing

Crespo, J. (2017) Louis Vuitton brand identity and image, Research gate. Available at: researchgate.net [Accessed 7 Nov. 2022].

Haute History. (n.d.). House history: The Louis Vuitton timeline. [online] Available at: http://www.hautehistory.co.uk/louis-vuitton-timeline/house-history-the-louis-vuitton-timeline [Accessed 7 Nov. 2022].

‌Hadzic, A. (2021). Behind the Louis Vuitton brand: the Marc Jacobs years. [online] WeeklyLuxDrop. Available at: https://www.weeklyluxdrop.com/post/behind-the-lv-brand-marc-jacobs [Accessed 5 Nov. 2022].

‌Hahn, R. (n.d.). Segmentation, Targeting & Positioning Assignment. [online] Available at: https://studentshare.org/marketing/1456210-segmentation-targeting-positioning [Accessed 8 Nov. 2022].

‌Koyaana, R. (2020). Louis Vuitton 101: The History of a Luxury Giant. [online] Available at: https://www.rebag.com/thevault/louis-vuitton-101-history-luxury-giant/ [Accessed 6 Nov. 2022].

‌Liew, J. (n.d.). 7 Ways Louis Vuitton’s Nicolas Ghesquière Revolutionised Fashion. [online] Tatler Asia. Available at: https://www.tatlerasia.com/style/fashion/ph-7-greatest-successes-of-nicolas-ghesquiere-louis-vuittons-reigning-artistic-director [Accessed 9 Nov. 2022].

‌Lifestyle Asia Singapore. (2022). 13 most popular Louis Vuitton bags that are worth the investment now. [online] Available at: https://www.lifestyleasia.com/sg/style/fashion/most-popular-louis-vuitton-bags/ [Accessed 8 Nov. 2022].

‌Li, X. (2022). Louis Vuitton: Grasping the Young Consumer. [online] Marketing in the Age of Digital. Available at: https://medium.com/marketing-in-the-age-of-digital/louis-vuitton-grasping-the-young-consumer-eab740496ed5 [Accessed 8 Nov. 2022].

‌‌L’Officiel USA. (n.d.). Louis Vuitton: The Master of Luggage and the Monogram Logo - Louis Vuitton Designer. [online] Available at: https://www.lofficielusa.com/fashion/louis-vuitton-monogram-luggage-history [Accessed 8 Nov. 2022].

LVMH (2022). Values. [online] LVMH. Available at: https://www.lvmh.com/group/about-lvmh/values-lvmh/ [Accessed 8 Nov. 2022].

Maybach, V. (2020). Louis Vuitton Logo Design – History and Meaning | Turbologo Logo Maker. [online] Available at: https://turbologo.com/articles/louis-vuitton-logo/ [Accessed 7 Nov. 2022].

Nicoletti, S. (2018). Louis Vuitton: The Art of Top Luxury Brand Maintenance (And Success). [online] Available at: https://www.luxurysociety.com/en/articles/2018/05/louis-vuitton-art-top-luxury-brand-maintenance-and-success [Accessed 10 Nov. 2022].

Nast, C. (2022). TikTok has discovered the ‘old money’ aesthetic and it’s an incredibly luxe affair. [online] Glamour UK. Available at: https://www.glamourmagazine.co.uk/gallery/old-money-aesthetic[Accessed 8 Nov. 2022].

O’Keeffe(n.d.). The Extraordinary Story of Monsieur Louis Vuitton. [online] Available at: https://whynow.co.uk/read/the-extraordinary-story-of-monsieur-louis-vuitton [Accessed 10 Nov. 2022].

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Pardes, A. (2016). Louis Vuitton’s History - The Story Behind the Fashion Brand’s Legendary Luggage Designs. [online] Architectural Digest. Available at: https://www.architecturaldigest.com/story/hidden-history-louis-vuitton [Accessed 10 Nov. 2022].

Vuitton, L. (n.d.). A Legendary History. [online] uk.louisvuitton.com. Available at: https://uk.louisvuitton.com/eng-gb/magazine/articles/a-legendary-history# [Accessed 9 Nov. 2022].

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Woolf, J. (2017). Supreme x Louis Vuitton Is Real and Here’s What You Need to Know (Update). [online] GQ. Available at: https://www.gq.com/story/supreme-louis-vuitton-collaboration-2017 [Accessed 10 Nov. 2022].

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Wordsmith, L. (2021). The History of and Story Behind the Louis Vuitton Logo. [online] Money Inc. Available at: https://moneyinc.com/louis-vuitton-logo/ [Accessed 7 Nov. 2022].

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Image Figure List

Figure 1: Marc Jacobs Brand Board

British Vogue. (n.d.). Vuitton And Kusama. [online] Available at: https://www.vogue.co.uk/gallery/louis-vuitton-unveils-yayoi-kusama-collection [Accessed 6 Nov. 2022].

R, October 2, i B.D. and 2013 (2013). We bid adieu with a look back at Marc Jacobs’ top 10 moments at Louis Vuitton. [online] FASHION Magazine. Available at: https://fashionmagazine.com/style/marc-jacobs-louis-vuitton-top-10-moments/ [Accessed 6 Nov. 2022].

‌April 9, B.M.D. and 2020 (2020). Naomi Campbell Calls Marc Jacobs for New Ep of No Filter With Naomi. [online] FASHION Magazine. Available at: https://fashionmagazine.com/style/no-filter-with-naomi-campbell-youtube-series/ [Accessed 6 Nov. 2022].

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HYPEBEAST. (2008). Louis Vuitton ‘Stephen Sprouse’ Collection. [online] Available at: https://hypebeast.com/2008/12/louis-vuitton-stephen-sprouse-collection [Accessed 6 Nov. 2022].

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Nast, C. (2013). Marc Jacobs x Louis Vuitton: His Most Memorable Moments. [online] Glamour UK. Available at: https://www.glamourmagazine.co.uk/article/marc-jacobs-louis-vuitton-iconic-catwalk-moments [Accessed 7 Nov. 2022].

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Vuitton, L. (n.d.). News by Louis Vuitton: Marc Jacobs for Louis Vuitton. [online] uk.louisvuitton.com. Available at: https://uk.louisvuitton.com/eng-gb/articles/marc-jacobs-for-louis-vuitton [Accessed 7 Nov. 2022].

Figure 2: Nicolas Ghesquiere Brand Board

Colón, A. (n.d.). The Bigger, the Better for Nicolas Ghesquière at Louis Vuitton Spring 2023. [online] Fashionista. Available at: https://fashionista.com/2022/10/louis-vuitton-spring-2023-review#&gid=ci02acf0e2300124dd&pid=louis-vuitton-spring-2023-runway-paris-fashion-week39 [Accessed 7 Nov. 2022].

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Harper’s BAZAAR. (2022). Nicolas Ghesquière Goes West. [online] Available at: https://www.harpersbazaar.com/fashion/designers/a41081695/nicolas-ghesquiere-profile-september-2022/ [Accessed 8 Nov. 2022].

Vuitton, L. (n.d.). Products by Louis Vuitton: Since 1854 Onthego GM Tote Bag. [online] uk.louisvuitton.com. Available at: https://uk.louisvuitton.com/eng-gb/products/onthego-gm-g67-nvprod2400042v?gclid=CjwKCAiAvK2bBhB8EiwAZUbP1Lh7DGvlFcN-VOmVAhYNNbQAzJphihqcq3wAEQPdSLkfpYj6fgbgghoC-BwQAvD_BwE [Accessed 6 Nov. 2022].

Nast, C. (2020). Louis Vuitton’s Nicolas Ghesquière Predicts the Future of Fashion—As He Creates It. [online] Vanity Fair. Available at: https://www.vanityfair.com/style/2020/09/louis-vuittons-nicolas-ghesquiere-predicts-the-future-of-fashion [Accessed 7 Nov. 2022].

Y, F. (2019). Familiar Faces Front Nicolas Ghesquière Pre-Fall 2019 Lookbook For Louis Vuitton. [online] Humble & Rich | A Review Site for Fashionista. Available at: https://boutique.humbleandrich.com/familiar-faces-front-nicolas-ghesquiere-pre-fall-2019-lookbook-for-louis-vuitton/ [Accessed 7 Nov. 2022].

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Figure 3: Supreme X Louis Vuitton collaboration

Crepslocker (n.d.). Supreme X Louis Vuitton Skateboard Trunk. [online] Crepslocker. Available at: https://www.crepslocker.com/products/supreme-x-louis-vuitton-skateboard-trunk [Accessed 7 Nov. 2022].

Crepslocker (n.d.). Supreme x Louis Vuitton. [online] Crepslocker. Available at: https://www.crepslocker.com/collections/supreme-x-louis-vuitton [Accessed 7 Nov. 2022].

nss magazine. (n.d.). Louis Vuitton has announced the first pop-up shop for its collection with Supreme. [online] Available at: https://www.nssmag.com/en/fashion/11804/louis-vuitton-has-announced-the-first-pop-up-shop-for-its-collection-with-supreme [Accessed 6 Nov. 2022].

Leitch, L. (2017). How Louis Vuitton x Supreme Took Off: Exclusive Photos. [online] Vogue. Available at: https://www.vogue.com/article/louis-vuitton-supreme-collaboration [Accessed 7 Nov. 2022].

Woolf, J. (2017). Supreme x Louis Vuitton: See Every Piece from the Game-changing Collaboration. [online] GQ. Available at: https://www.gq.com/gallery/supreme-louis-vuitton-full-collection-keepall-jacket-sneakers [Accessed 8 Nov. 2022].

Figure 4: Brand board

Bragmybag. (2016). Louis Vuitton One Handle Bag. [online] Available at: https://www.bragmybag.com/louis-vuitton-one-handle-bag/ [Accessed 7 Nov. 2022].

Pinterest. (n.d.). Louis Vuitton | Luxury brands aesthetic wallpaper, Aesthetic desktop wallpaper, Brown aesthetic. [online] Available at: https://www.pinterest.ph/pin/88664686404648737/ [Accessed 7 Nov. 2022].

Iphone wallpaperz (2009). louis vuitton iphone wallpaper. [online] Flickr. Available at: https://www.flickr.com/photos/45168611@N07/4163108546/in/photostream [Accessed 7 Nov. 2022].

Figure 5: Timeline

Haute History. (n.d.). House history: The Louis Vuitton timeline. [online] Available at: http://www.hautehistory.co.uk/louis-vuitton-timeline/house-history-the-louis-vuitton-timeline [Accessed 13 Nov. 2022].

L’invitation au voyage. Louis Vuitton. (2013). Timeline. [online] Available at: https://louisvuittonbrand.wordpress.com/about/timeline-3/ [Accessed 13 Nov. 2022].

Figure 6: The Origins Brand Board

Nast, C. (2012). Style File: Louis Vuitton. [online] British Vogue. Available at: https://www.vogue.co.uk/gallery/louis-vuitton-style-file [Accessed 10 Nov. 2022].

lacotedesmontres.com. (n.d.). La Cote des Montres: The portal for prestige and luxury watches, fine watchmaking and fine jewelry. [online] Available at: https://lacotedesmontres.com/en [Accessed 10 Nov. 2022].

Louboutin’s, L., Lace, And (2010). Leather, Lace, & Louboutins: A Mild Vintage Fashion Photography Obsession... [online] Leather, Lace, & Louboutins. Available at: http://leatherlacelouboutins.blogspot.com/2010/06/mild-vintage-fashion-photography.html [Accessed 10 Nov. 2022].

Nast, C. (n.d.). Iro Fall 2022 Ready-to-Wear Fashion Show. [online] Vogue. Available at: https://www.vogue.com/fashion-shows/fall-2022-ready-to-wear/iro/slideshow/collection [Accessed 10 Nov. 2022].

Vuitton, L. (n.d.). News By Louis Vuitton: THE LOUIS VUITTON FASHION PHOTOGRAPHY BOOK. [online] eu.louisvuitton.com. Available at: https://eu.louisvuitton.com/eng-e1/articles/the-louis-vuitton-fashion-photography-book [Accessed 10 Nov. 2022].

Figure 7: Consumer Tribe Board

hairstylesbeauty (n.d.). Hairstyles & Beauty: Photo. [online] This blog is dedicated to hairstyles, makeup, and beauty. Available at: https://hairstylesbeauty.tumblr.com/image/631183900392177664 [Accessed 9 Nov. 2022].

Pinterest. (n.d.). Louis Vuitton | Luxury brands aesthetic wallpaper, Aesthetic desktop wallpaper, Brown aesthetic. [online] Available at: https://www.pinterest.ph/pin/88664686404648737/ [Accessed 9 Nov. 2022].

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